Four freedoms

Because talent is the ultimate resource of any creative enterprise, an organization committed to creative achievement must first be an organization committed to the identification and nurturing of talent.

Talent is rare, hard to identify, and only moderately useful in its raw state. To realize its full potential, those responsible for the success of the organization must provide talent with an environment that encourages creative pursuits. The most important element of such a talent-friendly environment is the presence of freedom.

Therefore, the managers of DDB Worldwide all strive to provide, within each agency’s structure, four freedoms to each individual.

  • freedom from fear
  • freedom to fail
  • freedom from chaos
  • freedom to be